Governance · Brand Safety Code
Reach Without Compromise.
Scale cannot come at the expense of trust.
Expected Compliance
SMPLY campaigns and participating publishers are expected to comply with applicable laws, intellectual-property rights, advertising disclosure requirements and platform policies. Advertisers may establish additional campaign-specific suitability requirements.
Restricted Distribution
What SMPLY May Restrict.
Fraudulent traffic
Artificial engagement
Deceptive advertising
Unauthorized copyrighted material
Impersonation
Hate or discriminatory content
Illegal products or services
Malicious or misleading destinations
Campaign manipulation
Nova can support performance and quality monitoring, but technology does not replace publisher, advertiser or creator responsibility.
Real people. Real distribution.
Measurable performance.